Neuroplasticity, this term describes our brains’s ability to reorganize itself throughout our life. Until recently, most researchers believed that the brain has no ability of changing its structure, except for those areas responsible for the storing of old memories. Decades of research have shown that substantial changes continue to occur in our brain throughout our lives and that these changes can profoundly alter the pattern of neuronal activation in response to experience.

According to the theory of neuroplasticity, thinking, learning and acting actually change the brain’s physical structure (anatomy), as well as its functional organization (physiology) from top to bottom. 

Cognitive training is a challenging and enjoyable way to re-shape your brain. The exercise tasks are designed to train each individual user at their "optimal threshold of challenge" - the level that triggers important biochemical changes in the brain: building additional neural pathways, secreting nerve growth factor (NGF), and changing the dopamine receptors in order to help regulate the level of dopamine in the system. These three biochemical reactions mean that cognitive training can be used not only to enhance performance of daily tasks, but also in the rehabilitation process for a variety of medical conditions.